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Would vouchers encourage healthier living?

 
 
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adigaskell
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PostPosted: Mon Jan 03, 2011 11:15 am    Post subject: Would vouchers encourage healthier living? Reply with quote

Families in England are to be offered 250m in vouchers in a bid to encourage them to eat healthily and exercise. Would tokens inspire you to keep fit?

The food and fitness industries will pay for the "Great Swapathon" as part of the government's plans to involve business in the promotion of healthy living.

Health Secretary Andrew Lansley said: "It's a great example of how government, the media, industry and retailers can work together to help families to be healthy." He added: "The healthy option isn't always the cheapest option so it's a really important step to be able to offer 50 off healthier foods, drinks and activities."

But food policy experts have previously raised doubts about involving big brands in public health campaigns.

Will you apply for these vouchers?
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paul
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PostPosted: Tue Jan 04, 2011 12:31 pm    Post subject: Reply with quote

I don't see it changing people's habits... do you?
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adigaskell
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PostPosted: Tue Jan 04, 2011 2:10 pm    Post subject: Reply with quote

Not really. I don't think cash is a factor in healthy eating. I mean water or milk are cheaper than fizzy drinks. Fruit is cheaper than chocolate. Freshly cooked meals are 9/10 cheaper than ready meals or fast food. If it was purely financial then people would already live healthily.
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MrPolarZero
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PostPosted: Tue Feb 08, 2011 3:25 am    Post subject: Reply with quote

Probably not. The move kinda takes away from the main reason for living healthy, which is, of course, staying fit. They should have thought of a different strategy.
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