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AFL boss says his sport will remain on top

 
 
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Eagles1
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PostPosted: Sun Feb 20, 2005 12:12 pm    Post subject: AFL boss says his sport will remain on top Reply with quote

Could not find the link for this article so here it is in full.
This guy is pretty agressive anyhow by nature and has cranked it up a bit.
It also gives a clear picture of the various football codes in Australia

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Gloves off, says Demetriou
By Tim Morrissey
February 18, 2005

AFL boss Andrew Demetriou yesterday warned rival football codes are in for a serious fight if they go after a bigger slice of Aussie rules' national market share.

"[ Rugby League,Rugby union and soccer] have in the past 12 months indicated in various forms that they are tired of the AFL dominating as the leading sports code," said Demetriou at the AFL's annual general meeting in Melbourne.

"They are all launching an assault and we have to respect that and we do.

"Make no mistake that as an organisation in business when someone is coming after your market share you can do various things but one thing we won't be doing is surrendering market share easily."

AFL commission chairman Ron Evans yesterday staunchly backed Demetriou's line-in-the-sand stance and called for the league to take a bullish approach in the battle of the codes.

"I think we should be seeking far more aggressive growth in what we do," said Evans. "We are the market leader in Australia and I believe we should aspire to grow faster, take advantage of our market leadership position."

At yesterday's AGM the AFL confirmed its dominance in the sporting marketplace announcing, a record operating surplus of $124 million for 2004 which distributed $89.6m to the 16 clubs.

On top of that participation rates continued to grow highlighted by a seven percent increase in overall participation to 516,043 including an 8.2 per cent in Auskick junior participants. However, there was no talk from the AFL's two heavyweights yesterday of happily co-existing with the other codes.

Demetriou singled out the NRL's(Rugby League) second successive year of record attendances turning up the heat on the AFL's expansion into the NSW and Queensland markets and in particular the Sydney Swans.

Rugby union has also signalled its intentions by expanding with the new Super 14 format, extending its season into September, clashing with the AFL finals.

Demetriou also considers the new A-League soccer, run by former ARU chief executive John O'Neill, a threat.

Evans indicated the AFL would be taking the fight to rugby league heartland - Sydney's western suburbs.

"We think that's untouched , unchartered territory because our figures tell us that a lot of people turn up to games at Telstra Stadium from the western suburbs, which surprised us," said Evans.

The commission chairman also indicated the AFL would negotiate for a greater TV presence in Sydney and NSW in the new television rights deal expected to be announced by the end of the year.

"That might cost us money but if your objective is to develop the code in Sydney or NSW then you need to have the media support to do that," he said.

"Television is a vital cog. Andrew [Demetriou] and his team would be looking very closely at how we cover the code better and at more appropriate times in NSW and Queensland."
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luvtotravel
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PostPosted: Tue Jun 13, 2006 12:48 am    Post subject: Reply with quote

I'd say it is inevitable that afl will lose some market share to international sports.
AFL is a great game and will be around when we are all gone, but it is not an international sport, and by our nature Aussies love competing on the world stage.

Soccer will make the biggest impact. When all the excitement of the World Cup leaves us, soccer will not. At junior levels soccer is growing very fast.

Rugby is also gaining ground. Here is a related article with some stats.

http://www.theage.com.au/articles/2003/12/02/1070351580554.html?from=storyrhs

I've read the other threads about AFL overseas. I think it's mostly ex pats who get involved. Internationally AFL will never get acceptance as it does locally. The AFL should concentrate on protecting their local market.

The international market, soccer is King. Great game AFL, but it has better competition now from a spectators view.
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PostPosted: Tue Sep 12, 2006 8:28 pm    Post subject: Reply with quote

There's no reason why the sports can't co exist, people can like more than one sport you know.

There is a lot of interest in Australian rules football, as people have heard how tough it is, it is internationally shown, I watched an ARL game in Egypt.

The ARL needs to get it's product shown in other rugby countries such as Britain and New Zealand.
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PostPosted: Thu Sep 28, 2006 11:48 pm    Post subject: Reply with quote

[quote="spiderbloke"]There's no reason why the sports can't co exist, people can like more than one sport you know.

No one said they can't. Many sports have been co-existing for centuries. The issue and topic is on increasing or protecting market share.
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